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Sunnyside Shines Announces Holiday Event Lineup

October 28, 2017

Sunnysiders are in for great fun along with great savings on holiday shopping this year, and it’s all kicking off on November 21st with the Sunnyside Shines Holiday Lighting. Starting at 6 pm at the Sunnyside Arch on Queens Boulevard and 46th Street, the Fabulous Fezziwig Carolers, the Sunnyside Youth Drum Corps, the McManus Irish Dancers, and a host of elected officials will be ushering in a new season of holiday lights while the community enjoys free hot chocolate, candy canes, and visits with Santa Claus. But local businesses are particularly excited about another special debut taking place that evening: the Sunnyside Shines Shop Local Holiday Passport! This money-saving ​holiday ​coupon​ ​book​ gives​ ​numerous​ ​discounts​ ​to​ ​​over​ ​40​ ​participating​ ​Sunnyside businesses and will be distributed to attendees at the Holiday Lighting​. ​Participating merchants include ​restaurants,​ ​beauty​ ​and​ ​nail​ ​salons,​ shoe stores,​ ​flower​ ​shops,​ ​jewelers,​ liquor stores, pharmacies, dental offices, opticians, and more.

“We​ ​are​ ​very​ ​happy​ ​with​ ​the fantastic variety and number​ ​of​ ​businesses​ ​taking​ ​part​ ​in​ ​this​ ​holiday discount​ ​initiative,”​ ​says​ ​Jaime​-Faye Bean,​ ​Executive​ ​Director​ ​at​ ​Sunnyside​ ​Shines.​ ​“We see this as a wonderful gift to Sunnyside residents, who can save money and support our local small businesses while crossing holiday shopping off their lists.”

Most of the coupons in the Holiday Passport are valid from November 21st, the date of the booklet’s launch at the Sunnyside Shines Holiday Lighting, through December 31st, giving shoppers ample time to take advantage of the many promotions offered. Every coupon includes a chance to win: shoppers surrender their coupons to the merchants upon redemption, and are entered to win over $500 in prizes from local retailers.

Shoppers will also have the chance to board a free shopping trolley to do their Sunnyside shopping on Saturday, November 25th (Small Business Saturday) and Saturday, December 2nd. Sunnyside Shines is sponsoring a nostalgic Holiday Shopping Trolley Tour that will bring shoppers to designated spots along Greenpoint Avenue and Queens Boulevard to shop and dine in the district from 12-8 pm. Throughout both days, select businesses will be hosting free gift-wrapping stations and kids’ craft stations, as well as giving out free samples to shoppers; a condensed performance of The Nutcracker Ballet by the Sunnyside Ballet Studio in Sunnyside’s Bliss Plaza will add to the festive atmosphere.

“A lot of people want to do the right thing and support their neighbors by shopping locally for the holidays, but with our busy schedules it can sometimes be difficult to just get out and do it,” says Bean. “Our Holiday Passport, together with the festivities surrounding our Holiday Shopping Trolley Tour, turns shopping small and shopping locally into its own destination and a great activity to bring the community together.”

Individuals wanting to join in on the fun are encouraged to visit can find more details on all Sunnyside Shines' holiday events here. Copies of the Holiday Passport can be obtained by attending the November 21st Holiday Lighting or by calling the Sunnyside Shines office at 718-606-1800.