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About Sunnyside Shines

History

The mission of Sunnyside Shines is to invigorate and enrich the economic life of the neighborhood by creating a safe, welcoming and dynamic commercial district in Sunnyside, Queens.

Sunnyside Shines is a business improvement district (BID) covering all properties fronting Queens Boulevard from 38th Street to 50th Street, as well as Greenpoint Avenue from Queens Boulevard to mid-block between 42nd and 43rd Streets.
Sunnyside History
Sunnyside Shines Icon
Sunnyside is home to a wide variety of locally-owned businesses offering goods and services catered to a mixed residential and commercial community. There are approximately 350 individual businesses within the Sunnyside Shines district. Sunnyside Shines is funded through a voluntary assessment on area property owners. Sunnyside Shines was born out of the desire of neighborhood stakeholders to have a direct impact on the community. After a five year process to organize property owners into a business improvement district, the Sunnyside Shines BID was signed into law in October, 2007. Sunnyside Shines’ name, proposed by the late great Lillian Gavin of Dazie’s Restaurant, was created to reflect the hopes for the bright future of the community. Sunnyside Shines kicked-off in April 2008 and moved into its renovated offices in July 2009.

Like all BIDs in New York City, the Sunnyside Shines board is comprised of property owners, business owners, residents, leaders of local community non profits, the local community board, and representatives of local elected officials.

Meet Our Team

Dirk McCall de Palomá 
Executive Director
Dirk McCall de Palomá is the Executive Director of Sunnyside Shines Business Improvement District.  Previously, Dirk served as the Director of Civic Engagement for Queens District Attorney Melinda Katz and as the Director of External Affairs to Bronx Borough President Ruben Diaz Jr. 
 
He has an over thirty year career in government, non-profits and political activism, and has worked in such roles as Director of Communications at Gay Men’s Health Crisis, Executive Director of the Bronx Community Pride Center, Executive Director of the Greenwich Village-Chelsea Chamber of Commerce (GVCCC) and as Chief of Staff to NYC Councilmember Alan Jay Gerson. 
 
In his political work, Dirk served as the President of the Stonewall Democratic Club of NYC, the largest LGBTQ club in NYS State, and has been a member of their Board of Directors for more than 30 years.  Dirk ran the campaign of NYC Councilmember Mark Weprin in 2009, and served as Deputy Campaign Manager for Congresswoman Carolyn Maloney in 2010. 
 
Married to a Colombian, Dirk is engaged with the Latino communities of NYC and serves on the board of Somos New York, and on the Advisory Board to Casa de las Americas at LaGuardia Community College.  A transplanted Southerner living in NYC for decades, Dirk was raised in a military family, growing up on Army bases throughout the South. A longtime resident of Astoria, in Western Queens, Dirk was one of the Grand Marshalls for the 2005 Queens Pride Parade and still coordinates AstoriaCentric and Out Astoria.
Evelyn Chango
Deputy Director
Evelyn Chango was born and raised in Sunnyside, Queens, the neighborhood she serves as Deputy Director of the Sunnyside Shines Business Improvement District. Raised in a bilingual Ecuadorian family, she is deeply connected to her roots and community. She lived through the transformation of Western Queens into a diverse community, over 50% Latino with large pockets of various Asian communities.

A graduate of John Jay College of Criminal Justice, she has a passion for public service and works with the merchants of Sunnyside to help them overcome language barriers that prevent them from seeking support from the city, the state, the federal government, and various support programs from banks and other lenders. She is adept at social media and has grown the Sunnyside Shines social media footprint from 4K to 12K in one year on Instagram. She writes and curates the What’s In Sunnyside weekly newsletter and handles the merchant bulletins, which feature local business people and their establishments. Evelyn started as a part-time assistant at the BID and was soon promoted to Program Manager, and then in June 2023, to Deputy Director.
Daniel Flores Alvarado
Marketing Manager
Daniel Flores Alvarado is a multi-faceted professional with a diverse background in the culinary and creative industries. Daniel thrives in his current role as a Marketing Manager in the Sunnyside Shines Business Improvement District, with innovative ideas to increase local foot traffic and a technologically advanced approach in multiple channels. Daniel assumes various roles including Beverage Director and Brand Manager for De Mole restaurants in NYC, as well as founder of Super Pixels LLC. He thrives in dynamic environments where he can blend his passions for design, hospitality, and brand development. Accredited in Graphic Design at NYU SCPS Certification. Daniel's journey has led him through various roles, from content creation to web design, each contributing to his versatile skill set.

He has had the pleasure of immersing himself in the intricacies of graphic design for the local non-profit Sunnyside Shines while simultaneously shaping the brand identity and marketing strategies for De Mole restaurants. Daniel’s experience has equipped him with a holistic understanding of both the visual and strategic aspects of brand management.

Meet Our Board

Susan Albenio
Tito Rads Grill
Mayor Eric Adams
Office of the Mayor, NYC SBS
Represented by Leslie Velazquez
Jessenia Burgos
Riko Restaurant
Scott Cooper
Cooper Real Estate
Steven D. Fleischer
Ownership Realty
Morry Galonoy
Queens Community Board 2
Randy Gutierez
Green Valley Marketplace of Sunnyside
Hon. Brad Lander
NYC Comptroller
Represented by Aliya Latif
Gerald Lederman, Secretary
Triad Management
Maureen Lynch
Lynch Funeral Home
Maria Medina, Chair
Pickman Realty
Catherine Murphy
Phoenix Realty
Mike Nunez
JP Morgan Chase
Hon. Donovan Richards
Queens Borough President
Represented by Shurn Anderson
Keri Soldano
Dazies Restaurant
Amin Siad

American Realty Corp/Fresh n Save
Maureen Stathis, Vice-Chair
Offmiss Realty, LLC
Arthur Weiner, Treasurer
LIC Building, LLC
Hon. Julie Won
New York City Council Member
Represented by Carolina Gil
Cengiz Yildirim
Chakra Cafe
Judith Zangwill
Sunnyside Community Services
John Vogt
Chairman Emeritus-In Memoriam
White Castle System, Inc.

Our Local Elected Officials

Congressmember Nydia Velazquez
Congressmember Nydia Velazquez
https://velazquez.house.gov/
NYS Senator and Deputy Majority Leader Michael Gianaris
NYS Senator and Deputy Majority Leader 
Michael Gianaris

Senator Michael Gianaris | NYSenate.gov
NYS Assemblymember Juan Ardilla
NYS Assemblymember Juan Ardilla
https://nyassembly.gov/mem/Juan-Ardila
NYC Councilmember Julie Won
NYC Councilmember Julie Won
District 26 - Julie Won (nyc.gov)
Community Board 2, Queens
Community Board 2, Queens
Queens Community Board 2 (nyc.gov)
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